34 - Should you PIVOT? 3 Things to Consider Before Pivoting

Is it time to pivot, or is there a better way to get what you truly want? Learn the three things to consider BEFORE you make a move in today’s episode of Payday With Rayray.

“Make rational decisions about your business and emotional decisions about your personal life and your purpose.”

– Rachel Bell

In this episode, I share the three things that inspire online coaches to pivot. If you’re considering a pivot, you’ll learn the questions to ask yourself BEFORE making a move so you can run a successful business and avoid the things that inspire a pivot in the first place. Listen in as I share when pivoting isn’t the answer – and be sure to download my Flow Chart so you can follow along as I reference it throughout the episode.

Here’s a glance at what you’ll learn from me in this episode: 

• What “PIVOTING” really means.

• The three reasons why you may be inspired to pivot.

• What to consider if you’re feeling BORED.

• Why pivoting isn’t always the answer if you aren’t making money.

• What to ask yourself if your pivot is inspired by BURN-OUT.

• The two scenarios where I’d recommend pivoting (listen carefully!).

Show Notes

• 01:00 – Today’s topic – pivoting – and why it can be so confusing.

• 02:30 – Why people feel the need to pivot and the value of my flow chart.

• 03:30 – Information about Online Coach Accelerator.

• 06:00 – What pivoting really means and what it commonly looks like.

• 07:00 – The three major components of what inspires someone to pivot:

  • 07:05 – #1: They feel bored or unfulfilled by what they’re offering/selling.

  • 07:40 – #2: They aren’t making any money.

  • 08:10 – #3: They are burned out.

• 08:35 – The Flow Chart (download it!) and my personal opinion on pivoting.

• 10:00 – If you feel bored...

  • 10:55 – How can you offload the work that bores you, find fulfillment outside of business, and develop yourself more personally?

  • 11:40 – You want your business to stay stable, predictable, calm, and organized; but it won’t fulfill your every need, especially if you need chaos and excitement.

  • 13:00 – What I’d ask if someone I was coaching was considering a pivot.

  • 14:30 – For many, the solution is delegation and up-leveling.

  • 18:13 – If you have a business that is stable, completely outsourced, and up-leveled – and you still feel bored or unfulfilled – pivot.

• 19:00 – If you’re not making any money...

  • 19:35 – Do activities and tasks that directly correlate to sales.

  • 20:35 – Moving the needle is confronting but needs to be done to build your brand and make money.

  • 21:50 – Move the needle daily before choosing to pivot.

  • 22:15 – If you are moving the needle daily and have made sales before, ask why.

  • 23:20 – Find ideal client avatars and do market research with them.

  • 24:10 – If you’re moving the needle daily and consistently for at least a year but haven’t made sales, you need to do market research.

  • 26:00 – If you’ve been moving the needle daily for a year or more, pivot.

• 26:45 – If you feel burned out by your business...

  • 27:20 – Spend 80-100% of your time in your zone of genius.

  • 28:05 – Delegate and up-level, hire before you have to, and take breaks.

• 30:55 – I only recommend pivoting in two specific instances.

• 31:30 – You can run a business without being in the business; don’t abandon the business before considering why and what you can do to optimize.

  “I think that pivoting is a very over-used and under-contemplated strategy.”

  – Rachel Bell