27 - 10 Things That Are Stopping You From Attracting Clients
What’s stopping you from attracting clients without even knowing it? I’ll reveal the top ten trip-ups in today’s episode of Payday With Rayray.
“Focus on being yourself and being secure and centered in your leadership style.”
– Rachel Bell
In this episode, I will share the ten most common ways that coaches repel their ideal clients. You’ll learn how to go deep with a potent message, why your presence as a confident leader matters, and what so many people get wrong when it comes to “following their passion”. I will also break down the influencer vs. entrepreneur dilemma and how to leverage the power of deep focus to get that payday – every day.
Here’s a glance at what you’ll learn from me in this episode:
How to audit yourself and be truthful about where you are in business.
The most common mistakes new coaches make when launching their business.
Why sneakiness, going wide, and shiny objects don’t sell.
How to go deep with a potent message that works.
Why your fearless presence makes an impact on your bottom line.
What to remember when it comes to PASSION.
The influencer vs. entrepreneur dilemma.
How to sell the destination (not the vehicle) with compelling clarity.
Show Notes
00:45 – Introducing today’s episode: Things that are stopping you from attracting clients.
01:30 – Information about OCA and open enrollment!
04:20 – The top 10 things that are stopping you from attracting clients:
04:30 - #1: Being sneaky.
04:45 - Be direct, lead with value, and lead with utility.
07:30 – You need emotional intelligence (EQ) to navigate conversations.
08:15 - #2: Clients can smell your fear.
08:30 – The market is saturated with bad examples.
09:10 – Act with patience, openness, thoroughness, and directness.
09:30 – Passive energy can be just as repulsive as pushy energy.
11:00 - #3: You’re watered down.
11:15 – Vagueness and generalization isn’t potent and powerful.
12:05 – Narrow down on one type of person, one niche, that can get results.
13:40 – You need to provide a roadmap from point A to B for that niche.
14:00 - #4: You are a slave to your passion.
14:20 – If you’re solely passion-driven, you’re all over the place and pivoting.
15:25 – You’re meant to live your passion, not do it.
18:30 – Be passionate about your mission or vision, not the medium.
17:35 - #5: Not understanding the influencer vs. entrepreneur dilemma.
18:10 – Influencers share their personal lives and what they feel like sharing; wide audience growth is the focal point and sales is a byproduct.
19:00 – Entrepreneurs focus on sales and audience growth is a byproduct; they focus on going deep instead of wide.
19:45 - #6: You have a wide focus instead of a deep focus.
20:15 – Focus on a direct, logical, and simple way to secure sales.
20:33 – Relationships, referrals, networks, and communities are the best bet.
21:20 - #7: Chasing shiny objects instead of sales.
21:50 – Be intentional, decisive, observant, and patient.
22:00 – Focus on one method for one year – 9 out of 10 times it’ll work.
23:50 – Nothing will work if you neglect the power of deep focus on one method.
24:00 - #8: You have no authoritative presence.
24:15 – You represent the actualized version of what you client dreams of becoming.
24:45 – You are an affiliate character that promotes your own business.
25:10 - #9: You are focused on being clever rather than clear.
25:30 – A confused mind always says no.
26:00 - #10: You’re confusing vehicles with destinations.
26:15 – The transformation is point B.
27:05 – People attach to a goal.
27:50 – A quick recap: Reach out to me on IG if you need clarity or have questions.
Exercise
Download my PDF on the 10 Things That Are Stopping You From Attracting Clients here.
“You aren’t meant to do your passion, you’re meant to live your passion.”
– Rachel Bell
