34 - Should you PIVOT? 3 Things to Consider Before Pivoting
Is it time to pivot, or is there a better way to get what you truly want? Learn the three things to consider BEFORE you make a move in today’s episode of Payday With Rayray.
“Make rational decisions about your business and emotional decisions about your personal life and your purpose.”
– Rachel Bell
In this episode, I share the three things that inspire online coaches to pivot. If you’re considering a pivot, you’ll learn the questions to ask yourself BEFORE making a move so you can run a successful business and avoid the things that inspire a pivot in the first place. Listen in as I share when pivoting isn’t the answer – and be sure to download my Flow Chart so you can follow along as I reference it throughout the episode.
Here’s a glance at what you’ll learn from me in this episode:
What “PIVOTING” really means.
The three reasons why you may be inspired to pivot.
What to consider if you’re feeling BORED.
Why pivoting isn’t always the answer if you aren’t making money.
What to ask yourself if your pivot is inspired by BURN-OUT.
The two scenarios where I’d recommend pivoting (listen carefully!).
Show Notes
01:00 – Today’s topic – pivoting – and why it can be so confusing.
02:30 – Why people feel the need to pivot and the value of my flow chart.
03:30 – Information about Online Coach Accelerator.
06:00 – What pivoting really means and what it commonly looks like.
07:00 – The three major components of what inspires someone to pivot:
07:05 – #1: They feel bored or unfulfilled by what they’re offering/selling.
07:40 – #2: They aren’t making any money.
08:10 – #3: They are burned out.
08:35 – The Flow Chart (download it!) and my personal opinion on pivoting.
10:00 – If you feel bored...
10:55 – How can you offload the work that bores you, find fulfillment outside of business, and develop yourself more personally?
11:40 – You want your business to stay stable, predictable, calm, and organized; but it won’t fulfill your every need, especially if you need chaos and excitement.
13:00 – What I’d ask if someone I was coaching was considering a pivot.
14:30 – For many, the solution is delegation and up-leveling.
18:13 – If you have a business that is stable, completely outsourced, and up-leveled – and you still feel bored or unfulfilled – pivot.
19:00 – If you’re not making any money...
19:35 – Do activities and tasks that directly correlate to sales.
20:35 – Moving the needle is confronting but needs to be done to build your brand and make money.
21:50 – Move the needle daily before choosing to pivot.
22:15 – If you are moving the needle daily and have made sales before, ask why.
23:20 – Find ideal client avatars and do market research with them.
24:10 – If you’re moving the needle daily and consistently for at least a year but haven’t made sales, you need to do market research.
26:00 – If you’ve been moving the needle daily for a year or more, pivot.
26:45 – If you feel burned out by your business...
27:20 – Spend 80-100% of your time in your zone of genius.
28:05 – Delegate and up-level, hire before you have to, and take breaks.
30:55 – I only recommend pivoting in two specific instances.
31:30 – You can run a business without being in the business; don’t abandon the business before considering why and what you can do to optimize.
“I think that pivoting is a very over-used and under-contemplated strategy.”
– Rachel Bell
