31 - Ask Rayray: Being Multi-Passionate, Niche VS Ideal Client, Getting Your 1st Sale, Leadership, & Gaining Confidence as a Coach
I answer 10 questions from the audience.
“Doubt points you directly to your weak spots.”
– Rachel Bell
In this episode, I break down how to niche down, even if you’ve got a million passions. You’ll learn how to speak directly to your ideal clients, sidestep judgement, and nail your first sales in a way that elevates your experience and position as a leader fast. Listen in as I go deep and reflect on the quality I find most attractive and beautiful in others–and learn what I’d change in everyone’s mindset to make the world a better place.
Here’s a glance at what you’ll learn from me in this episode:
How to niche down when you’re multi-passionate.
A surefire way to speak in a language your ideal client UNDERSTANDS.
Ways to sidestep judgement and make empowered, confident decisions.
The difference between a niche and an ideal client.
What I find to be the MOST beautiful and attractive quality in a person,.
How to NAIL the first sale (and every sale thereafter).
The questions to ask yourself before you pivot.
The keys to a successful and fulfilling role as a leader.
Tips and tricks to keep client engagement up.
What I’d change in everyone’s mindset if I could (and an exercise to show what you stand for).
Show Notes
00:50 – Today’s Ask Rayray episode and why I do these segments.
02:0 – #1: Being multi-passionate and struggling to niche down.
02:05 – It’s better to ave too many passions than not enough; it’s also easy to get in our own head.
03:10 – Just take the next best step; your path will unfold throughout the journey.
05:15 – Pick a passion and dive deeper.
05:30 – #2: Knowing and showing that you are qualified on social media.
06:00 – Feelings of Imposter Syndrome are normal; the person who is hiring you is capable and resourceful, too.
07:05 – Your job is to make their path easier and quicker; take responsibility but be aware of your client’s responsibility, too.
08:00 – Put yourself in your ideal client avatar’s shoes and ask what you’d want to see and who you’d deem reputable.
09:10 – Ask what is important in your field. Is it a certification, results, experience, and/or education?
11:20 – #3: How to trust yourself and ignore the voices that bring you down when making investments.
11:50 – The fear of being judged kills so many dreams; reflect on your fears and doubts.
12:15 – There are so many different types of people to work with.
13:30 – Investments come with risks and lessons.
14:05 – For qualified feedback, tune into your mentors, your ideal client avatars, and your soul; create a peer group to surround yourself with positive peeps.
16:00 – Ask: What is self-doubt trying to tell me? How much time do I want to spend worrying about other people’s judgements?
16:54 – Remember: Anything is possible. Be courageous and choose for yourself.
17:40 – #4: The main difference between a niche and an ideal client.
18:05 – A niche is a group or segment of the population that is best suited to enroll in your offerings.
18:38 – An ideal client avatar is something that you use to represent the ideal character that would invest and tell their friends about the service or product.
20:40 – #5: The most beautiful or attractive quality to find in someone.
21:00 – Admiration and attraction reflect what is in you or what you want to enhance within yourself.
21:40 – My answer: Love! A truly loving person is rare, and it’s a courageous way to be.
22:50 – #6: Nailing the first sale (or the first few!) without history to show.
23:00 – You can’t expect people to flock to you without proof or past work.
23:30 – Provide free or discounted offerings to “beta clients” in exchange for feedback and a video review.
24:40 – #7: Pivoting from one niche to another without an audience or experience.
25:05 – Pivot when you have demand or gifts to give in the new area; if you have a business that works, go through some thought experiments first.
26:05 – What are you trying to be in your business? A coach/freelancer or an entrepreneur wanting to build a self-running business?
27:30 – Reflect on why you need to pivot and do it intentionally in a way that fits into your long-term plan.
31:50 – #8: On stepping into a role of leadership.
32:00 – Leadership requires the ability to put your ego aside, communicate, have open-hearted awareness, suspend judgement, be brave, courageous, and go first.
32:40 – Resolve conflict in a healthy and effective way and be able to plan for the future in a way others can follow.
33:05 – Create a compelling vision that’ll keep you going and learn how to communicate your mission.
34:00 – Make a wish list, write it down, and be radically honest about who’s in your corner.
37:10 – Invest in support and learn how to be there for yourself, too.
38:30 – #9: How to keep client engagement up.
38:55 – Future pace your clients by giving them the heads-up about the tough spots ahead of time.
39:20 – Integrate pre-framing, discover the warning signs, and reach out to people who are at risk of falling off.
40:35 – Try a mid-program challenge, accountability system, and/or community connection incentive.
41:10 – #10: What I’d change in everyone’s mindset if I could.
41:20 – To remove insecurity, although it can be a gateway for growth,
42:05 – Insecurity is the root cause of many big problems in the world.
“I’d rather be the person that has too many passions than not enough.”
– Rachel Bell
