32 - The Influencer VS Entrepreneur Dilemma: How to Show Up on Social Media as a Personal Brand
I give you the scoop on the role of an entrepreneur, an influencer, and a hybrid model on social media.
“There are no rules, only guidelines. Only gifts and distortions.”
– Rachel Bell
In this episode, I clarify the role of an entrepreneur and an influencer on social media. You’ll learn how to take advantage of the gifts available to both when creating your own personal brand while recognizing and leaving behind the aspects that don’t serve you. Listen in as I share a way to create a personal brand that leverages both roles so you can create something brand new – a hybrid model – that’s just as unique as you are.
Here’s a glance at what you’ll learn from me in this episode:
The distinct differences between an influencer and entrepreneur on social media.
Why knowing the difference will provide clarity (and sanity).
How to recognize resistance when going all-in on one role.
How to be a HYBRID personal brand (and why it’s NOT a binary choice).
Common entrepreneur and influencer gifts and distortions.
How to snag the GIFTS while leaving the distortions behind.
Why you ARE NOT the templates you step into.
Show Notes
01:00 – Today’s topic: The influencer vs. entrepreneur dilemma.
01:15 – Information about Online Coach University.
03:20 – There are distinct differences between the role of an influencer vs. entrepreneur on social media.
04:05 – We need boundaries and clarity around what we need to give our audience, whether we choose the role of an entrepreneur or influencer.
05:20 – An influencer...
05:25 – ...exists to create content to share their personal lives, hobbies, habits, purchases and interests.
05:40 – ...posts based on what they feel like sharing.
05:50 – ... focuses on audience with sales as a byproduct
06:00 – ...goes wide, not deep.
06:40 – An entrepreneur...
06:45 – ...exists to create content that shares value, heals pain points, creates compelling future visions, and bridges the gap for the audience.
07:00 – ...they create a journey, a process, and an ascension for the audience based on what the ideal avatar is interested in.
07:15 – ...focuses outwardly on the avatar; sales is the main focus and audience growth is a byproduct.
07:45 – ...goes deep, not wide with magnetizing messaging for a specific niche.
09:15 – The resistance behind going all-in on one of these roles.
09:35 – With a personal brand you want to take advantage of the gifts of both roles for a hybrid model that works.
09:50 – If you resist niching down, you’ve blocked the entrepreneurial mindset; if you resist sharing your personal life, you’re resisting your influencer mindset.
10:50 – Audit the gifts and distortions of what’s available to you as an influencer and entrepreneur, since it is not a binary choice.
11:15 – To create a personal brand that is compelling, authentic, intimate, and effective, choose the gifts from each and recognize the distortions that can arise.
13:00 – Common influencer gifts: close connection with community and audience, attuned to audience, flexibility to speak on many topics, and intimacy/loyalty with audience.
14:45 – Influencer distortions: Loss of personal sovereignty, vulnerable to unaligned criticism, disconnection from fans, inflated ego, and the constant need to align with brands.
19:00 – Common entrepreneur gifts: Complete control over expression and brand values, clear work-life balance and separation, automation, nurturing audience to goal.
21:10 – You can have focus and create a movement or brand that takes a life beyond you.
21:50 – Entrepreneur distortions as a personal brand: Lack of connection and intimacy with audience, stuck in a box, lack of meaning and depth in the biz.
23:45 – Take the gifts from both to make a personal brand, be a public figure, and create a hybrid model that leaves the distortions behind.
25:00 – You’re a soul that steps into different templates. You are the soul, not the templates you step into.
27:05 – Play the roles you want, but it’s all just a template, an identity, that you can step into, out of, and change at will.
28:25 – Whatever you choose will have gifts and distortions. Recognize the distortions.
“You can be an influencer in different industries but that’s not the same thing as having a niche.”
– Rachel Bell
Exercise
Check in with yourself. How would you like to express yourself on social media? What character traits do you want to shift, and what are their gifts and distortions?
