29 - How to GROW Your Instagram Audience in 2020
Want to grow your Instagram audience with followers that’ll actually buy? Learn how in today’s episode of Payday With Rayray.
“Lead with value. Start a relationship and give before you expect to get.”
– Rachel Bell
In this episode, I’ll give you the strategies to grow, engage, and turn your audience into paying clients. You’ll learn the difference between vanity metrics and KPIs and discover the cold, hard #facts about the Instagram algorithm. Listen in as I share the three things to do right now to get targeted, profitable, and sustainable Instagram growth that’s authentic and aligned – and walk away with some DM example inspo, too!
Here’s a glance at what you’ll learn from me in this episode:
How to grow your IG audience with leads that BUY.
Strategies to nurture followers that ENGAGE.
The pros and cons of viral and targeted content.
Why I’m qualified to speak on Instagram growth.
The difference between VANITY METRICS and KPIs.
Instagram algorithm #facts.
Three things to do for targeted, profitable Instagram growth.
The HYBRID MODEL to influence, go viral, AND make money doing it.
How to slide into DMs without being annoying (or creepy).
Show Notes
00:45 – Today’s topic: Growing your Instagram audience with leads that will buy.
02:00 – Information about OCA and enrollment details.
05:30 – Instagram is crazy-powerful; just look at how we’ve grown through it.
06:25 – You can train, educate, nurture and be intimate with a large group of people.
06:40 – I grew with high engagement and high conversion by starting as an agency.
08:00 – The proof of concept phase is very important to do organically and candidly.
08:45 – Other companies used bots; we started with viral content as an agency.
10:45 – Coaches felt good with viral content, but the content didn’t attract good leads.
11:50 – Virality didn’t produce sales, so we switched to targeted content.
12:35 – Targeted content cons: Dopamine dips due to a narrower following.
13:00 – The difference between vanity metrics and KPIs: KPIs = $ in the bank.
15:00 – Some basic math to understand the impact of quality leads.
15:55 – Instagram algorithm #facts.
16:50 – A message to the lurkers (you, yeah, you!).
17:45 – The three things to focus on for targeted and profitable Instagram growth:
18:10 – #1: Identify parallel audiences.
20:30 – #2: Create compelling content for an entrepreneur/influencer/viral advantage and practice direct-response copywriting.
23:40 – #3: Fill the pipeline with prospects, active engagers, and followers.
25:20 – What separates annoying coaches from coaches who get paid and get respect:
25:35 – Always get permission and don’t be pushy, salesy or manipulative.
26:40 – Some DM soft touch and hard touch examples.
29:40 – How to lead with value and engage in effective questioning.
31:00 – The math: Hypothetical conversion equations of direct outreach.
34:00 – Why this strategy is algorithm-proof.
35:30 – Learn how to grow your business using Instagram Stories here.
Exercise
1.) Identify: Find 10 people out there that are selling/doing something similar.
2.) Build Your Content: Find their top 10 posts and see what they have in common. Create your own content plan from your research.
3.) Fill Your Pipeline: Engage and DM your ideal client avatars.
“If it’s not sustainable to talk to a bunch of human beings then maybe you should question your business tactics.”
– Rachel Bell
