35 - Personal Branding: How to Become Magnetic + Memorable
Ready to become top-of-mind? Learn how to authentically attract your best clients and followers in today’s episode of Payday with Rayray.
“Be the best affiliate for your own business.”
– Rachel Bell
In this episode, get ready to radically shift the way you think about personal branding. You’ll learn when to get creative, how to break down your content, and why it’s critical to identify and embrace your unique archetype. Listen in as I share my top tips for claiming top-of-mind awareness, so you attract the right people and get that payday, baby!
Here’s a glance at what you’ll learn from me in this episode:
How to radically shift the way you think about personal branding.
When to give your creative side a play day.
What to do to generate top-of-mind brand awareness.
An easy way to figure out your content pillars.
The steps to gain clarity on your unique archetype.
A breakdown of the 12 archetypes and what to do when you’ve identified yours.
Show Notes
01:00 – Today’s topic: Personal branding.
01:50 – Information about Online Coach Accelerator.
04:20 – A breakdown of today’s episode: aesthetics, content pillars, and clarity on your unique archetype.
05:45 – Aesthetics: How the visual components of the brand look and feel.
06:15 – It comes down to symmetry, vibrancy, and visual hierarchy.
07:10 – Aesthetics are more of a science than an art.
07:35 – The three ingredients of aesthetics: set a mood, find your color palette sweet spot, and use fonts to reinforce the mood.
12:50 – Check out color psychology to figure out your top two colors; create a mood board to see what you can change or shift.
13:30 – Fonts: Choose two strong and readable fonts; clarity trumps aesthetics and visual hierarchy is key.
14:02 – Visual hierarchy includes scale, contrast, direction, and position.
15:10 – Content pillars: Marketing is about repeating yourself and creating top-of-mind awareness.
16:05 – You can’t be top-of-mind for everything; that dilutes your message and makes you forgettable.
16:40 – Choose 2-5 core topics that you talk about consistently that represents your brand.
17:25 – When you’re top-of-mind, you’re most likely to get recommended to the right type of people that need your service.
17:50 – The three segments that create content pillars; avatar pain points and solutions.
18:40 – Create a list of 30 pain points, segment them into 3-4 categories, and reveal your content pillars – then generate the solutions to turn into content.
20:15 – When you’ve created your pillars, turn them into your Instagram story highlights.
20:45 – Brand archetype: The type of person you are playing.
22:00 – Be the best affiliate for your own business; don’t be ashamed to promote your own stuff.
23:20 – What type of character do you want to play?
23:50 – What separates brands is their authority and status.
25:00 – Capitalize on your natural gifts and character; align with one (or a blend of up to three) of the 12 archetypes.
26:05 – A summary of the 12 archetypes.
35:10 – You don’t have to be like someone else to be successful; polarization is the way to attract and repel followers and community.
36:00 – Focus on understanding yourself and express yourself freely.
“You don’t have to rely on some magical, creative inspiration to create a compelling and beautiful aesthetic.”
– Rachel Bell
Exercise
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