1 - Jay Abraham on Laws of Marketing, Tactics VS Strategies, and How to Think Like a Billionaire

Dec 20

Dec 20 1 - Jay Abraham on Laws of Marketing, Tactics VS Strategies, and How to Think Like a Billionaire

Are you getting PAID? In today’s episode, Jay Abraham, THE business growth and marketing expert of the past 30+ years, shares how to get quality attention from your ideal clients. He breaks it down with strategies and truth-bombs – and doesn’t sugarcoat why your tactics just aren’t cutting it.

“You need to ask: How can I command quality attention?”

– Jay Abraham

In this episode, Jay will share the oh-so-good secrets to getting unblinking eyeballs on your offer and claw marks on your product. He’ll share what young entrepreneurs LACK – and what we’ve got to do to squeeze the juice out of our opportunities.

Show Notes

Introducing the G.O.A.T.: The journey of a real O.G in marketing and business growth strategy.
Sliding out of the tactical and into the strategic changes ERR-THING...but most people still don’t do it.
Jay defines strategy and sets it apart from the tactics everyone else uses.
Don’t do dumb stuff: Examples and stories to prove the power of strategy.
Jay gives long-term relationship advice (so you can put a ring on your biz forever).
If you don’t see relevance and value, you can’t possibly command quality attention.
Make the first move: Invest first, win trust, and provide value... all before you bill!
Beyond exponential? Who doesn’t like the sound of that?

Jay shows me the difference between a linear and geometric handshake.
Most people lack vitamin C (connectivity) and it’s killing their potential.
What makes you viable? Know it, live it, and don’t forget it.
Exactly how to practice funnel vision (starting now!).
Most people are faking it and want to be led by someone who has their best interest in mind.
Mentorship is critical for perspective and growth.
Jay shares his most influential experiences and education – and why it’s important to be driven by purpose, passion and possibility.
Getting past the fear of overwhelm or burnout and why it’s impossible to multi-task.
Play the long game to create a sustainable business that doesn’t burn you in the process.
Knowledge is power and do what you need to get what you want.
A simple fact: Control your life and business or they’ll control you.
“No time” is not an excuse.

“We need to constantly get perspective from others.”

– Jay Abraham

Exercise

Pick an industry totally unrelated to your own and study it. How can you take their strategies and apply them in your own business? That’s funnel vision, baby!