2 - How I Made My First $100k in 6 Months Using Social Media (Mistakes & Lessons)
Alright, y’all, it’s about to get REAL. I’m going to share how I made my first $100k using social media – in 6 months AND without any paid advertising. I’m going to tell you the story – the good, bad, and ugly – and share what it took to ultimately make it out on the other side with an awesome, sustainable, badass business that thrives.
“Messy action is the best thing you can possibly do in life and business.”
– Rachel Bell
In this episode, I’ll tell you the three ginormous time-wasters that kept me – and still keep tons of other entrepreneurs – stagnant and starving. I’ll share the most important things to have LOCKED DOWN when you first start out – and what to invest in, no matter what. You’ll learn the problems that smacked me in the face...and the sneaky invisible ones that snuck up later.
If you want to figure out why the heck I recommend ditching your website and dropping the obsession with your brand, listen in and get all the juicy nuggets I wish I’d known when I was trying to make my way to making $100k. You’re one step closer to PAYDAY!
Show Notes
00:30 – Introducing today’s topic: How I made my first $100,000.
02:10 – What Online Coach Accelerator offers.
03:20 – Where it all started and my first business attempts.
06:00 – When I realized I needed to learn marketing and sales.
10:00 – What I did to up my game and the one fear I had to overcome.
12:00 – The birth of my baby - AKA my agency – and my top 3 time-wasters.
13:30 – It’s the irresistible offer that matters, not the pretty website!
16:30 – Don’t hyper-focus on your brand – focus on your story.
19:45 – You’ve got to have an ideal client avatar!
21:20 – How we ran promotions in the beginning – and how we could’ve done it better.
22:00 – eBooks: How we missed the boat with our ideal clients.
23:20 – The Webinar Strategy: How we misunderstood our traffic needs.
24:40 – Long-form Facebook posts and groups: The magic sauce! Direct-response copywriting and an irresistible offer.
27:40 – My initial sales call shenanigans – complete with word-vomit and lethal over-explanations.
31:45 – I felt all the feelz: Failure, loss, disappointment and defeat.
32:45 – My three lessons when initially building the business
33:00 - The brand is built through sales and reputation – when clients experience who you are, they’ll tell your story.
33:50 – The business should be centered around your ideal client avatar.
34:30 – Don’t skimp on mentorship and guidance – and a $200 eBook doesn’t count.
35:45 – The story of my first mentor.
36:30 – All the things mentorship did for me (they’ll surprise you!).
38:50 – The LEAP and SNOWBALL EFFECT: When we quit our jobs and went all-in.
40:30 – How we stayed top-of-mind, got media attention, expanded our social presence via referrals and word-of-mouth, and used Instagram stories to prove our results.
41:30 – The COME UP: Happy dancing...and more problems.
42:00 – The 5 core invisible challenges that came up as we did.
42:15 – See things as if they’re a puzzle – not a problem.
43:08 – 1.) Changing algorithms, changing strategies.
45:00 – 2.) Partner struggles, separating roles, and transforming identities.
48:15 – 3.) Vulnerable share: I had massive self-esteem issues.
50:15 – 4.) Customer service: Hurt feelings!
51:20 – 5.) I took things too personally and needed to view things as a problem solution equation.
52:50 – What I’d recommend to my prior self.
52:55 – Select a niche...just do it!
53:15 – Package your high-ticket service into a PDF and potent sales call.
53:45 – The Facebook group was a good idea – provide value on any platform to WIN.
54:15 – Price your services and frame them for the business owner – talk return on investment, case studies, testimonials, and their bottom line.
55:05 – Work with the right clients by qualifying them first.
55:55 – You need mentorship, baby!
Quotes
“Messy action is the best thing you can possibly do in life and business.”
“No matter how skilled, experienced, competent and qualified you are, if you don’t know how to communicate that value to someone else...there’s a disconnect.”
“What we truly need is a comprehensive, customized strategy that’s proven to work for our industry. That’s what we actually need.”
