7 - Selling on Instagram Stories: How I've Made Over $1M in Sales in 12 Months with Stories ALONE
Are you an influencer or an entrepreneur? Can you be both? In today’s episode, I’m going to share the difference between the two and how you can leverage your online presence to make that money – not just increase your followers. The trick is to be both – influencer and entrepreneur - so you can provide value for your audience, go deeper with them, and still get those credit card digits like crazy.
“Online entrepreneurs create content based on what their ideal client needs to hear, not what they want to share.”
– Rachel Bell
Instagram Stories are a great tool to leverage, but if you’ve got a weak brand, post random shizz, and are a flakey flake, they won’t do you any good. On the show, I’ll reveal the five core principles that I live by to run the social media game so you can stop wasting time and start killing it, too.
Today, you’ll also get the scoop on my GOLDEN RULE of branding so you can better align with your highest self and gain an organic following that loves you. When you crack the code on the psychology behind creating an online presence, you’ll be able to use those fundamentals to slay the social media game in a way that looks good, feels good, and does the bank account good, too. It’s time to get that PAYDAY, BAYBAY!
Show Notes
01:00 – Information about Online Coach Accelerator and our on-demand mentorship.
12:00 – Introducing today’s topic: Making the most of Instagram Stories.
13:25 – The Golden Rule: Walk the talk and represent what your client wants.
15:20 – Understand who you are outside of social media and have a strong sense of self.
16:45 – Have a personal brand that is natural, authentic, and expansive.
18:00 – Google “The 12 Brand Archetypes” to find which one(s) you resonate with most.
19:15 – The difference between an influencer and an online entrepreneur – and how to hybridize.
20:20 – Influencers create content based on what they want to share; their goals are to go wide and grow their audience.
21:00 – Entrepreneurs create content to share value, heal pain points and create a compelling vision.
21:10 – Their content is based on what their ideal client needs to hear, not what they want to share.
21:20 – Entrepreneurs go deep with their audience, not wide.
21:45 – You can be a hybrid of both, but you must focus on your profits and not vanity metrics.
22:00 – Focus on sales first to validate that what you’re selling is what people want.
23:00 – Leverage the Instagram features while remembering that they change!
24:20 – The app wants retention and success for its users.
25:00 – If your personal brand is solid, you shouldn’t care about what changes arise on social media.
25:30 – Your feed is evergreen while your Stories are current, relevant, and time-sensitive.
26:15 – Have fun and express yourself through Stories; collaborate, make commercials, provide value, and entertain.
27:50 – You can be in someone’s daily life without ever talking to them. Be excited and intentional about that!
28:50 – There are five core principles to run the social media game and elevate your online presence.
30:00 - One, whoever gives the most value and communicates it in the most compelling way, wins!
30:55 – Two, post for your audience, not for yourself.
31:55 – Three, habitual consistency is non-negotiable! Repurpose content if you must.
33:25 – Four, you are the example so show up as your highest self.
34:40 – Five, people don’t care about what you say, they care about how you make them feel.
36:30 – If your ideal client avatar is saying, “I really needed to hear this today,” you’re on the right track.
“You are supposed to represent the fully-actualized and embodied version of what your ideal client dreams of becoming.”
– Rachel Bell
Exercise
Google “The 12 Brand Archetypes”. Which one(s) are you? Then, post on Instagram Stories keeping brand alignment and using the five principles.
