5 - Niching 101: How to Find Your Ideal Client Avatar & Become a Sought-After Expert
Do you know who your product is for? Or how to describe it in a simple, compelling way. No? Well, gather ‘round because in today’s episode, I’m going to share my proven money-makin’ methodology for finding your niche. This Niching 101 crash-course will break down everything you need to do to discover your niche and make it a crystal-clear HELL YES!
“Niching allows you to become an in-demand authority 10 times faster.”
– Rachel Bell
Being a “jack of all trades” – or millennial-coined “multi-passionate entrepreneur” – is no bueno if you want your target market to see you as an expert and trusted leader. On the show, I’ll share why it’s better to specialize, be specific, and hyper-focus on helping the peeps that fit your niche.
Today, you’re going to learn what to focus on to make massive progress in your biz. When you’ve selected your niche and performed the market research necessary to validate your assumptions about them, you’ll be able to serve them better – AND charge mo’ money for your specialty. That sounds like PAYDAY, BAYBAY!
Show Notes
00:30 – Introducing today’s topic: Niching.
02:00 – Your niche impacts everything and is a make or break factor in your biz.
06:20 – Breaking down the agenda and defining “niche”.
08:15 – Understanding psychographics and demographics.
10:00 – Establish top-of-mind priority with your specific crowd.
11:20 – View your business as a puzzle and keep refining.
13:30 – Talk to people who represent your niche – your ICA.
14:11 – Selecting your niche and validating your assumptions is market research.
14:55 – You can’t help everyone – be more specific in your target market.
16:45 – Start with one piece of your skillset – then expand as you grow.
17:15 – Non-niching story time and the “specialist advantage”.
19:40 – Specialized businesses and brands are trusted for their hyper-focus.
21:50 – You can charge more when you are a specialist.
22:20 – The first way to conduct market research is “The Magnifying Glass Method”, where you study your niche from afar.
23:00 – The second method: “The Immersion Leadership Method,” where you create relationships with your niche and add value for them.
25:50 – The Shopping Mall Test: Could you find your ideal client avatar at the mall?
“Believe in yourself enough to love your competitors.”
– Rachel Bell
Exercise
Can you point out your ideal client avatar? What do they look like? Where do they shop? Test yourself by going to the mall and seeing if you can point out your ideal clients.
