3 - 5 Hacks to Create Content That Sells

Jan 3

Jan 3 3 - 5 Hacks to Create Content That Sells

Are you wondering why your content isn’t bringing in deals? In today’s episode, I’m going to share how to write content that not only inspires, but actually converts. I’ll tell you the ways to gain your reader’s trust and move them towards action that results in solutions for them – and moola for you.

“Stop trying to be creative and become scientific.”

– Rachel Bell

In this episode, I’ll share the importance of perfecting your content creation strategy in order to launch your message through the crowd and directly into the lap of your ideal client. I’ll also reveal the five content writing hacks that made me millions on social media so you can implement them in your business right now.

If you want to learn why I teach to STOP being creative and let that freak flag fly *insert collective gasp*, tune in. We’re going to talk about how to get your leads nice and HOT, so you don’t want to miss this one! You’re one step closer to PAYDAY, BAYBAY!

Show Notes

[00:30] – Introducing today’s topic: Creating content that sells.
[02:30] – How I came up in direct response copywriting and content writing.
[04:00] – The five hacks to improve your content - and possibly break the internet.

06:13 – Hack #1: Get inside your client’s brain and understand their inner dialogue; call out their deepest fears, beliefs, and pain points.
11:30 – Hack #2: Direct-response copywriting that’s irresistible and compelling.
14:10 – Stop being creative and start being scientific in your content structure.
15:30 – Hack #3: Polarize and let your freak flag fly, boo!
16:35 – Don’t be boring. Instead, have some style and flair!
17:45 – Hack #4: Create content for all phases of relationships.
18:10 – Write content for your ride-or-die fans – and your newbies.
19:30 – Know that you have cold, warm, and hot leads – and they all need to be addressed in your content.
21:40 – Hack #5: Write headlines for the primal, reptilian brain.
22:05 – Don’t use industry-specific lingo or complex language that goes over your client’s head.
23:20 – Communicate in a simple, direct, and clear way. Clarity over cleverness.
24:35 – Change a boring headline into a captivating and digestible one by telling benefits and using numbers.
27:50 – Your headline is the make or break factor of your content.

[28:15] – Your content can be a-maz-ing – but you still need to master the fundamentals.
[29:30] – Check out www.onlinecoachaccelerator.com to blow up your biznazz.