9 - The Launch Guide: How I Went From $0 to $500k Launches

Feb 14

Feb 14 9 - The Launch Guide: How I Went From $0 to $500k Launches

Wanna make sure your launch doesn’t flop? Of course you do! In today’s episode, I’m going to share the three ways to make your next launch flop-proof, and I’ll also share what you need to lock in before you even leave the ground. See, much of what makes a launch successful is the preparation beforehand – like nailing down your message and planting seeds in your audience’s mind – but if you’re seeking perfection you’ll never hit the gas.

“Nobody told me the three specific things that I’ve learned to be the make or break factors between a successful launch and a launch that goes womp-womp.”

– Rachel Bell

I know what it takes to have a successful launch that’s lucrative and fun, and much of it focuses on getting out there and spreading the word...a lot. In the episode, I’ll dive into the best ways to spread your message, build relationships, warm up leads and gauge interest from potential clients.

You’ll also get clarity on how to communicate so your future clients know exactly why they need you and how you’re going to solve their problem. When you learn how to communicate about your launch – and handle objections tactfully and with grace – you’ll open the floodgates for that next PAYDAY, BAYBAY!

Show Notes

00:30 – Today’s topic: Preparing for a successful launch.
03:00 – Why it’s not a good idea to do all the upfront work prior to launch.
04:45 – You need proof-of-concept so warm up your audience first and create as you go.
05:35 – The MVO (Minimum Viable Offer) concept to gauge material feedback.
06:55 – Attachment and desperation are the killers of progress – as is perfection.
08:00 – Launch stories and what I learned about myself and the process.
14:00 – What “launching” means and the pros and cons.
14:30 – Launching creates hype and excitement around your product.
16:00 – Launching is uncertain and can be unpredictable – but it’s fun!
17:00 – Three components to a successful launch.
18:00 – Information about OCA enrollment and how we help coaches get their payday.
20:10 – Plant early: Plant the launch seed as early as possible.
21:00 – Promote all the time, but only open the windows at certain launch times.
22:20 – Talk to people with patience – build relationships and provide value.
24:10 – Do your pre-launch due diligence by talking about it and warming cold leads.
25:00 – Get booked and busy: Speak, get on podcasts, go to events, and get out there.
26:30 – Don’t sell people without having connected first – it’s desperate and not cute.
28:40 – Your messaging needs to be properly planned ahead of time.
30:00 – Get clear on who your launch is and isn’t for – and be true to what you do.
31:50 – Be clear on point A and point B – and the reward at point B.
33:15 – Handle objections and be clear about what differentiates you from others.
35:45 – Be smart when you handle objections – offer case studies and testimonials.
38:20 – Your promotion isn’t over in one post.
40:10 – Have a prevalent social media presence – don’t worry about being annoying.
42:30 – Embody your launch and become a broken record about it!