12 - $870K in 30 Days: What I Did Right (And Wrong) With My First Launch of 2020

Mar 6

Mar 6 12 - $870K in 30 Days: What I Did Right (And Wrong) With My First Launch of 2020

Do all you online coaches wanna know how our launch went? It was crazy – in a good way! Luke Fontaine, Online Coach University’s COO, is a data, systems, and operational wizard who helped out A TON behind-the-scenes for this launch. When he joined the team last year, he saw some massive opportunities for change and used his genius to make some much-needed shifts.

“Three years ago, I could not imagine bringing that amount of income.”

– Rachel Bell

In this episode, Luke and I will share our biggest lessons learned from this launch – and previous (messier) ones. Luke will explain the value of data and the biggest piece of advice he followed for the month to keep himself balanced and aligned with his “why”. You’ll get to hear all about our sales bootcamp (it’s not what you think!) – and learn the surprising realizations we made about our past sales strategy.

Show Notes

01:30 – Behind-the-scenes intel on our OCA launch.
02:15 – Our past launch goals - current one – and our numbers.
03:35 – How we’re rocking out year three.
04:25 – Introducing Luke and what he does for OCA.
05:50 – How Luke and I met and developed a relationship.
07:45 – Our Burning Man road trip adventure.
08:30 – How the conversation of integrity, follow-through, and intimacy came up.
09:15 – Brainstorming obstacles in the desert...
11:05 – The common struggles as a visionary and entrepreneur.
11:25 – You must look at the numbers in order to better support people.
12:00 – Luke’s first impression of Rachel: Magnetizing.
13:10 – Rachel’s first impression of Luke: Does he sleep?
14:45 – The launch re-cap and why we changed our strategy this time around.
15:10 – In the past, we opened it for a month and had sales reps on board with a script.
16:40 – Remote sales reps were taking too many calls per day and their energy waned.
18:50 – The realization was that sales reps needed to take less calls to enroll more students and have more energy.
19:45 – The best sales rep was taking less calls and had gone through the program.
22:00 – Our sales process is more like relationship-building; everyone on the sales team has been through the program.
23:10 – Expenses were high and the client experience wasn’t optimized.
24:00 – The main “opportunities” Luke saw when he came in
28:45 – We created an OCA Camp for alumni so they could learn how to make the calls.
34:30 – Follow the numbers and track everything to find the system that works.
35:20 – Rachel’s stress during the last launch vs. this launch.
39:50 – Rachel’s top 3 launch lessons learned:
- Your team can make or break you: Only bring on ride-or-dies.
- Be upfront about your sales process.
- Don’t overextend yourself.
43:00 – Luke’s top 4 launch lessons learned:
- Health is number one.
- Always ask “why” and never assume.
- Track every piece of data that you can – and record it!
- B.I.G. = Boundaries, Integrity, Generosity.
47:00 – Set boundaries and be in integrity so you can be generous.