43 - Selling in the DMs: Impactful Conversations for Predictable Sales

Oct 30

Oct 30 43 - Selling in the DMs: Impactful Conversations for Predictable Sales

Scared to slide into those DMs? Listen in as I share my methodology for converting predictably and confidently in the DMs in today’s episode of Payday With Rayray.

“We’ve never before had the opportunity to be one message away from a completely different reality.”

– Rachel Bell

In this episode, I share the best ways to build trust with prospective clients – all in the DMs. You’ll hear me reveal why people get ghosted and you’ll learn how to engage in real, authentic conversations that builds trust, readiness, and rock-solid relationships with your ideal client avatar. I’ll even share some permission-based warm and cold lead outreach scripts that lead to win-win outcomes for you and your future client.

Here’s a glance at what you’ll learn from me in this episode:

The MATH and METHODOLOGY behind converting DM convos.
How to leverage today’s BEST marketing platform.
How to know if you’re out of integrity...or just SCARED.
The BEST way to build trust in the DMs.
How to accelerate your ideal client’s readiness and relationship with you.
What to do to create a feeding frenzy of DEMAND around your content.
Common mistakes to avoid when sliding into the DMs.
How to START conversations that lead to sales (with examples!).
Warm and cold lead outreach SCRIPT inspo.

Show Notes

00:40 – Introducing today’s topic: Talking to people to sell your offer.
02:00 – Information about OCA.
04:30 – Direct outreach: Finding, nurturing and converting leads through scalable conversations.
04:50 – You will learn the math and methodology around DM conversations that convert.
05:25 – Word-of-mouth is the best marketing strategy of all time.
07:28 – Optimize and refine your positioning and messaging in real-time by using direct outreach.
08:30 – Develop EQ and the ability to speak openly and confidently about your business.
09:45 – You don’t have to do direct outreach to get sales, but you should practice.
10:40 – The math behind effective direct outreach with a clear offer and niche.
13:45 – What people are afraid of: Failure, exertion, and being perceived as “annoying”.
14:50 – Being in integrity vs. going outside of your comfort zone.
15:25 – What aren’t you aligned with: Rejection or the actual act of DM conversations?
18:00 – The slow, mid, and fast lanes: Determine which lane your prospect is in.
18:50 – You can initiate a relationship with prospects to accomplish two things:
- 19:25 – Introduce you and your content to the prospect
- 19:35 – Open conversation about their goals and challenges
19:40 – Another way to accelerate the relationship and readiness is to create content that speaks to the pain points and goals of your ideal client avatar
- 20:00 – This demonstrate your ability to solve their core challenges and help them reach their goals
- 20:08 – It speeds up the know, like, trust factor
21:12 – The best way to build trust in the DMs: provide free trainings and assets – no strings attached
23:50 – Building a library of content is valuable for you, too.
25:30 – How to develop the relationship in a permission-based way:
- 26:00 – Don’t be sneaky.
- 26:30 – Everyone cares about themselves; do research and bring up commonalities.
- 27:28 – You are starting a relationship. Be patient, thorough, and direct.
- 28:20 – Emotional intelligence is mandatory.
29:00 – How to start conversations that lead to permission-based sales:
- 30:45 – Soft-touch prompt: Respond to a story, make a comment, and just showing up on the radar without intentionally starting something.
- 31:40 – Hard-touch prompt: If someone has expressed interest, you can be more direct and action-oriented.
- 32:00 – Hard and soft-touch script examples.
36:00 – Ineffective vs. effective inquiry examples.
38:40 – Ideal client avatar reach-out precedes cold outreach.
39:00 – A cold outreach script example.
40:20 – The worst thing that can happen is rejection, and that’s not so bad.
41:20 – Check out OCA!