52 - BTS: Marketing Experiments & Predictions for 2021
New year, new marketing! Listen in as I share my top four marketing predictions for 2021, specifically for the coaching industry.
“Make your personality the one thing that people cannot copy.”
– Rachel Bell
In this episode, I’ll reveal some marketing principles that will never change. You’ll learn what to prepare for this year, how to stand out in a saturated market, and what must shift so you can succeed sustainably and with integrity. I’ll also share why signature methodologies are now a MUST, the role of personality in your business, and why personal branding must be your number one focus to lock-in that payday, day after day.
Here’s a glance at what you’ll learn from me in this episode:
My 4 marketing predictions for the coaching industry.
The timeless marketing principles to live by.
What’s SO last year…and what’s coming.
Why YOU need an X-factor.
The importance of personality in 2021.
How to be a SUPREME coach this year and beyond.
The 4 essential elements of personal branding.
Show Notes
00:55 – Introducing today’s topic: My marketing predictions for the coaching industry.
01:30 – There’s a difference between shooting star and supernova marketing.
02:10 – The importance of the coaching industry and timeless marketing principles.
03:10 – I have 4 top marketing predictions for the coaching industry.
03:30 – A unique opportunity coming up with OCA.
08:15 – We’re in a golden age of information; the barrier of entry is lower than ever.
09:10 – Clients are eager, but you must adopt the new paradigms that are emerging.
09:30 – Develop your signature methodology to stand out and scale long-term.
09:45 – Selling information is over; clients will hire you for your embodiment, personality and transformation.
10:20 – You need an X-factor, personality, and personal brand that rocks.
12:50 – This is the year of the Supreme Coach; use strategies rooted in principle and results to attract the money that you are worth.
17:00 – Prediction #1: Signature methodologies will be the only way to stand out and scale as a coach.
17:15 – Innovate a new and effective methodology that works every time.
18:55 – Build your signature methodology for a specific subset of your audience.
20:35 – Prediction #2: Personality is going to trump information.
21:20 – People will not hire you solely on information; they’ll hire you because of who you are and the matching energetic language you speak.
22:50 – The information golden age is a new phenomenon; with internet access, you don’t have to wonder about anything.
23:50 – It’s not about what, it’s about who; resonance and values will be major buying points.
26:25 – As a personality, be clear about your role and expose imperfections strategically.
27:00 – Prediction #3: Personal branding will need to be your #1 focus, and these 4 elements are essential.
27:40 – Element #1: Focus on your reputation ahead of time by asking what you want to be known as and what you want to be known for.
28:35 – Element #2: Your values need to be in people’s faces every day and you need to become and document your process of becoming that person.
29:15 – Element #3: Your mission, your purpose, your WHY needs to be clear so people understand what makes you different.
29:45 – Element #4: Your vehicles will take your clients where they want to go; this is about relationships.
32:00 – Prediction #4: This industry is going to explode with new coaches.
32:15 – There are going to be so many new coaches and it’ll be a requirement to develop an X-factor that comes from the soul and can’t be replicated.
35:40 – The OCU X-factor example.
37:45 – A recap.
“If you are not doing the inner work, you will not make it to the finish line.”
– Rachel Bell
